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Corporate Branding

Corporate Branding

Corporate Branding   A brand name effects almost everything. It is very important to put a lot of thought into your own corporate branding. Some of the biggest corporations- McDonald’s, Starbucks, Walmart, etc.- are household brand names, and their names are...
Standing Out in the Crowded Marketplace

Standing Out in the Crowded Marketplace

Brand Identity Design: Standing Out in the Crowded Marketplace Have you ever wondered how big corporations such as Sony and CBS are able to establish their corporate images? How important are these images in promoting their respective products or services? The answer...

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