In business, every contact with your customer is an opportunity for expanding and growing the relationship. A phone call is nice but sending a business greeting card means that effort and consideration was put into the relationship. A greeting card can be sent as a reminder for an event, upcoming meeting or simply a thank you note. With the highly competitive market that we have today, having a good rapport with your customers is a way of getting ahead of the competition.
There are a lot of reasons why businesses send greeting cards. You may want to attract new customers, enhance a current business relationship or show appreciation to those who have faithfully supported your business during the year. It is essential though to carefully design the card as a well-meant card can actually offend the recipient when it is not done properly. Choosing a poor design can also mean a lot of things to the people you want to impress. The recipient can take it as a sign that the business is not doing well or that they are not properly given the attention that they deserve.
To avoid any trouble in getting the list of the persons that you would send the card to, update your list of names and addresses from time to time. For certain, you would gain new clients throughout the year. As you gain new contacts take time to add them in your list. This way you won’t have a hard time addressing your greeting card or embarrass yourself by sending the card to the wrong person.
It is also better to sign each card personally and handwrite the address as well. This may sound a lot work for you but if the business and the relationship are worth it, so is the extra effort. Remember that this is your chance to connect with your customers on a personal level so make it work. As much as possible dont also use computer generated labels as they may seem impersonal and make your greeting look like a mass mailing.
If you are sending the card in time for a special occasion or holiday, make sure to mail them ahead of time to make sure that they arrive on the dot. And the best way to avoid the last minute greeting rush is to have all your envelopes addressed a few days before actually sending them out. You can have all the time in the world for designing, decorating and signing your greeting cards so make an effort to create them as stunning and pleasing as possible to make the recipients feel that they are well valued and appreciated.